It’s tempting to believe that age-old myth...
You know the one – that if you can write, then you can pen a few words for your own marketing or sales content. The reality is, much like any proficiency or profession, while copywriting can be learnt, it’s usually faster, often cheaper (in the long run) and (crucially) more effective to bring in an expert.
Picking the write option
Copywriting, to borrow a much-lauded phrase, is “salesmanship in print” – much more than just stringing a succinct sentence or two together. It’s the ability to blend empathy and persuasive prose, in a structure designed to maximise commercial performance.
Street Write is a copywriting business with over 10 years’ experience of producing brochure, newsletter and sales content, designed to meet the most exacting and demanding client objectives.
We’ve worked across a variety of sectors and enjoyed delivering print and digital copywriting support for some of the biggest brands in the world. It’s that blend of experience (allied with the breadth of projects we’ve been involved in) that helps us create the highest-calibre copy.
A comprehensive sales copy suite
Some copywriters will specialise in direct mail. Others might focus on brochures or white papers. At Street Write, we concentrate on providing copywriting that returns commercial impact.
So, whether you’re looking for a press release, a newsletter or in fact any other type of copy, our approach is the same. We take the time to fully understand your business objectives, meticulously plan our approach, craft the copy required and then work with you to review the results (and gather the insights they provide).
Demand more from demand generation
If you think your sales and marketing copy needs to work harder, we’d love to speak with you.